Small business events come in all sorts of formats. You could be attending a local market for small businesses, or perhaps you’re booked to attend a trade show. Whatever event you’re at your main goal should be to sell products/services. Below are some clever tactics and tips that’ll boost your chances of making sales.
Make yourself stand out
What is the biggest secret to running a small business successfully? It’s all about making your company stand out amongst competitors in your domain. You’re doing this all the time with your marketing strategy; it’s built around growing an online presence and making your website jump out from the crowd. The same applies to small business events; only this time, you want to make your booth stand out. There will be hundreds of other booths in the same place, so focus on drawing people’s attention to yours.
Some ideas include:
- Use colorful and bold signage to point to your stall
- Have interactive elements that grab people’s attention
- Hand out flyers with discounts to drive people to your stall
- Opt for a unique design that goes against traditional business event stall archetypes
Think about all the ways you can make people notice your booth. You want the attendees to know notice and be intrigued by your booth. The more foot traffic you gain, the more opportunities there are for sales.
Offer free testers, samples, or demos
Having a great booth that stands out is the first step in a long process to secure sales. Lots of people could turn away – which is why you should focus on showing off the value of your products/services. You can do this by offering freebies that demonstrate your product’s worthiness.
As an example, let’s imagine you sell food products. You’re at a local market, so the best way to gain sales is by offering free food samples to attendees. Let them taste what you’re selling to convince them it’s worth buying. It’s the easiest way to showcase your products.
Provide various payment options
How a buyer is able to pay can make or break a sale. Potential buyers will be deterred if you only offer one payment method – for example, if you only accept cash. Enhance your chances of securing sales with a proper point of sale that lets you accept everything from credit cards to mobile payments.
Offering lots of convenient payment options makes it easier for consumers at the event. All they have to do is tap their card, and a sale is made. It’s an easy way to make a big difference to the selling success of your products and services. No matter what type of small business event you’re attending, using these three tips to grab attention will result in an increase in sales and a successful event.
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