Being a fashion influencer is an exciting and rewarding career. So many people turn to social media for inspiration, which means there’s a huge demand for fresh voices and unique takes on style. To succeed at being a fashion influencer you need to be creative, consistent, and be able to connect with others. Here’s a guide to help you stand out in the competitive world of the fashion industry.
Find Your Personal Style and Stick to It
When starting out it’s so important to define your personal style. Fashion influencers succeed by presenting a consistent and unique look that speaks to their audience. Are you all about street style? Or do you prefer vintage? Or maybe you lean toward a more gothic kind of look? You need to figure out what your look is and what will best resonate with your audience.
The great thing about being a fashion influencer is that your style doesn’t need to be flashy or trendy to be influential. Being authentic and letting your true personality shine through is what’s going to be noticed. Don’t forget that consistency is key. You want people to recognize your aesthetic instantly, so sticking with it while allowing room for little tweaks here and there will help you get to where you want to be.
Build Your Social Media Presence
When you’re a fashion influencer, social media is your best friend. Whether you choose Instagram, TikTok, YouTube, or a mix of platforms, it’s important to make sure you have a strong online presence. You’ll need to regularly post high-quality images and videos that showcase your fashion. Your audience not only wants to see your creativity in action, but they also want to see how outfits look on real people, in real-time, with real opinions. You can increase your engagement by responding to comments and interacting with other influencers like you.
Don’t forget: if you’ve taken inspiration from another fashion influencer, give them a mention. Not only will it thank them for their inspiration, but they’ll be more likely to share your content too, which will extend your reach further.
Create Great Content
Content is king, especially when you’re first starting out. It’s easy to get lost in the myriad of other fashion influencers, so you’ll need to post visually stunning photos and videos that actually tell the story of your fashion sense. Try to think of your social media as a portfolio, where each post shows the overall image you’re trying to create.
The great thing is, you don’t need to invest in expensive equipment right away. Smartphones today have cameras capable of taking amazing shots and videos. Even if you’re only using natural lighting, it will show people how these outfits look and how they actually fall. This is especially useful if you’re a fashion influencer reaching out to an audience that wants to see clothing and fashion accessories on real people, not just models that we see in the media.
Try to show your outfits from different angles and settings to keep things interesting. You could also share your personal styling tips, like adding a big chunky belt or a delicate necklace to give a more punky look a feminine touch.
Don’t be afraid to answer questions from people who want to know how to look like you. Giving behind-the-scenes content will give your content a more personal touch, which will resonate more with your audience.
Review Fashion Products on TikTok and Instagram
One of the best ways of engaging with your audience and building trust is by reviewing products on platforms like TikTok or Instagram. Whether it’s a new pair of shoes you’ve picked up, a trendy handbag, or jewelry like Kendra Scott rings, reviewing them helps your followers get an idea of how these products might look or feel in real life.
Reviewing these items on video has a special appeal because it just feels personal and unfiltered. You can show off how the jewelry or clothing fits, how comfortable it is, or if it’s worth the price at all. It also gives your followers a chance to see how they might style those items on themselves. Authenticity matters a lot in reviews, so don’t be afraid to share your honest opinions. Your audience will appreciate the honesty, both the good and the bad. People appreciate that more than sugar-coated endorsements that are very obviously a lie.
Collaborate with Brands
Once you’ve gained some traction online and have built up a good following, you need to start thinking about partnering up with brands. Consider reaching out to brands that you admire or that align with your personal style to open up more opportunities for yourself. And don’t forget to be genuine in your approach. Brands are more likely to collaborate with influencers who show authentic interest in their products, rather than someone just trying to get a free item to show off on their TikTok.
Post Consistently
One of the most important things to remember as a fashion influencer is the need to stay consistent. Content these days is so quick, and you need to grab the attention of your audience quickly and effectively. If you’re not posting regularly, you’ll be forgotten about. Luckily, you can use tools like Buffer to see how often you should be posting on your social media. It will show you how often you need to be posting, what times you need to be posting, and when you typically get the most engagement.
Don’t Forget to Have Fun
Finally, while you’re running a business, it’s important that you have fun. Be creative and have fun with it. Being a fashion influencer isn’t easy, but it can be extremely rewarding and fun at the same time.
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